Peloton to sell bikes, treadmills at Dick’s Sporting Goods stores
© Reuters. A Dick’s Sporting Goods store is closed due to the outbreak of coronavirus disease (COVID-19) in Washington, DC, U.S. April 10, 2020. REUTERS/Joshua Roberts
(Reuters) – Peloton Interactive (NASDAQ:) Inc said on Thursday it will start selling its bikes, treadmills and other products in Dick’s Sporting Goods (NYSE:) Inc stores, as the exercise bike maker looks to expand its customer base to lift sagging sales.
Peloton’s shares rose 2% to $8.40 in premarket trading.
Following the partnership, Peloton’s products will be available in more than 100 Dick’s Sporting Goods stores and also on its e-commerce platform, according to the statement.
The companies said the rollout is expected early in the holiday season.
Last month, Peloton struck a partnership with Amazon.com Inc (NASDAQ:) to sell some of its fitness equipment on the online retailer’s U.S. platform.